Starting out in the garage and reaching the top: it’s (also) a social issue
In order to be a success, big ideas and important projects need to have a social conscience, and a clear and specific commitment to corporate social responsibility, whether it is a start-up or a company listed on the stock exchange. The work environment has much to contribute to added value, and to enhancing the manner in which a project is viewed and accepted (in termds of the workforce and the market).
Unquestionably, ours is an era that focuses on the human and the personal, on logical reasoning and on individual capacity for developing initiatives. Over almost four centuries, this approach has gradually become the norm, although perhaps the Enlightenment philosophers did not actually imagine that the world in which they lived could become so profoundly and visibly shaped by the wishes and the will of people considered as individuals, who through the power of their ideas and sure-fire initiatives have managed to perceptibly shape the way we live our lives.
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